The Centre of Attention contemporary art gallery

the centre of attention

 

On Demand

Go back to the exhibition list

 

 
throughout August and September 2005, free, central London
with Oreet Ashery, The Guerrilla Girls, Ben Morieson, Eileen Perrier, Markus Vater
(call 020 8880 5507 or email on@thecentreofattention.org)

On Demand:

  1. Select a work from the artists shown below
  2. Arrange a time for the Centre of Attention to bring the selected work to your home
  3. There you may view it and, if you wish, discuss it
  4. With your permission we will document photographically the work in the environment it is viewed
Oreet Ashery  

Oreet Ashery with the Centre of Attention

 

The Guerrilla Girls

The Guerrilla Girls The Guerilla Girls

 

Ben Morieson

Ben Morieson

 

Eileen Perrier

Eileen Perrier

 

Markus Vater

Markus Vater

 

 

ACCESS
Empowering the viewer! Seeing or experiencing the work on your own turf, within your own terms, puts you in control... or does choice instead only lead to a limited range of options being managed for you?
And, as access is widened and opened to all, on demand, might this lead people to no longer be interested? Is art an elite badge?

THE REAL THING
What is the nature of the need to be present in front of the real thing? Is it a question of authenticity: witnessing for yourself? Or is it more a sublimated democratic principle in action: we may all as individuals stand before the object, experience it and as equals be bathed in its aura?

OUTTA CONTEXT
Focusing attention exclusively on the art object itself, without the gallery set-up, paraphernalia, décor, the daunt and the rituals creates a purer, more direct experience: not manipulated by the 'white cube' luxury shopping experience or the 'warehouse' risqué discovery alternative, the work can be experienced for what it is.
or
does it in fact undermine the work? leaving it weak, floundering, without the authority of the institution and the mystique of shrine and pilgrimage... And how does Art, which thrives using the gallery space to create an 'out of context'situation, fare if we further deny it the context for the 'out of context'?

WITHHELD
The success of the curatorial endeavour, the motive for the selection of the work, the visual hanging together of the show are abandoned as criteria for judging the curatorial exercise. The mechanisms of art viewing have been tampered with, the unities of action/space and time fragmented, the exhibition dislocated. The curatorial aim in the traditional sense will remain unverifiable as the curatorial notion is unapparent if unexperienced…
On demand, and in your service, but each viewer will experience only a restricted view.

PLEASURE
Does instant gratification enhance or undermine the perfect pleasure? Where desire can be easily sated, as Proust says, is the pleasure lessened?
Does making fulfilment and pleasure easy remove the quality of the pleasure?
If art is for many a form of disappointment... can disappointment become a material for art?

 

DOCUMENTATION

click here for a documention of some of the visits

read reviews in the Guardian and in the Times

 

 

viewer:A.G., New Cross

artist/work selected:

Guerrilla Girls

 

 
 

viewer:B.M, Acton

artist/work selected:

Oreet Ashery

 

 
 

viewer:K.F., Clerkenwell

artist/work selected:

Eileen Perrier