The Centre of Attention homepage the centre of attention

Production Meeting 3

Back to exhibitions



Ard Bia Berlin
39 Chodowieckistr.
Prenzlauer Berg
D10405 Germany

Opening Saturday 10 May 2008, 15.00 to 20.00
10 May to 5 June 2008
Thursdays to Saturdays, 11.00 to 18.00








The gallery becomes a film set as the Centre of Attention arrives in Berlin for four weeks.

The exhibition consists of one space dedicated to photographs of audience members who took part in the previous shoots. Here, the stills are of four women who played the same role of the female lead.

The other space is given over to the set.

On Saturday 10 May, the Centre of Attention will be filming a number of scenes, with visitors to the gallery being able to take part. The rushes will then be screened in the gallery for the duration of the show.

Production Meeting 3 is at once a work-producing exhibition, a performance, a participatory event, a screening, a chance to see artists at work and work with the artists. It is a further attempt by the Centre of Attention to 'dematerialise' the audience. Using them as a contingent found material, the artists attempt to fight consumption with consumption, and selfishly pursue their own creative goals.

This remake or cover version of an older film, one that was produced in the 1960s, is not aiming for professional film production values. The lack of realism and naturalism, the use of unprofessional actors, the artists' approach, focus on the subject as self-fashioning, on art as portraiture and on life as art or as role play with a pre-determined script. They highlight the awkwardness of social interaction and intercourse.

Production Meeting 3 in Berlin is part of the Centre of Attention's project to produce a feature-length fine-art video work. This started in Glasgow and Gothenburg last year. Using the popular template of audience participation, Production Meeting 3 aims to reveal the entrapment which comes with empowerment and the lure of escapism mistaken for freedom.